Who are we?
Riten was created with the vision of helping creatives to reach their full potential. Bringing together the benefits of a PA or SMM, with the flexibility and adaptations that freelancers and creative businesses need to thrive. It has since grown into much more than that, becoming a place where creativity thrives. We’re a network of professionals who care, support and trust in one another.
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Founder | DirectorWith an extensive background in the arts and years of experience as a Personal Assistant to leading entrepreneurs, Hayley witnessed firsthand the critical need for flexible support in creative businesses. Inspired by this insight, she founded Riten - The Advantage, aiming to provide a reliable and adaptable pillar of support for the creative industry.
As an ambitious entrepreneur and busy mum of two, Hayley understands how important a work life balance can be and has made it her mission to implement this ethos into the businesses and freelancers she supports. With a background in administration and PA work, she has cultivated a skill set that seamlessly blends organisational skills with creative innovation and her passion for new technology drives her to explore and implement creative solutions in an ever evolving digital landscape.
She is deeply committed to championing working-class artists, helping them to level up and reach their full potential. Her mission is to create financial stability for talented creative virtual assistants (VAs), ensuring they have the support and opportunities needed to succeed. She believes in opening doors for people to work in the arts, regardless of their location, caring responsibilities, or financial background and fostering an inclusive environment where everyone has the chance to thrive.
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Riten Operations Manager + Virtual Assistant
Georgia trained as an actor, and after working in data entry, she spent six months working as a Data Operations Manager at a fintech start-up firm. She joined Riten in 2022, combining her love of the arts with a distinct eye for detail. She assists a varied mix of creative clients, and oversees recruitment and training of our new VAs.
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Virtual Assistant + Talent Agency Specialist
Olivia trained in Musical Theatre and after a brief stint in performing moved to working in agencies in London, assisting the Managing Directors of two major London agencies. During this time she also worked as a production assistant for various performances. She went on to spend time working at a large part time children’s theatre school where she had a varied role ranging from school management to production of shows. Olivia joined Riten in 2023 and is enjoying bringing all her prior experience together to assist for a busy children’s agency.
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Virtual Assistant + ATW Advisor
Taking her experience from previous assistant roles, as well as a love for organisation and helping others, Caris joined the Riten team in 2022. Caris now helps creative clients with the smooth running of their day-to-day lives, ensuring that they can focus on their craft and the things that matter most to them. Mostly notably, Caris is our expert on ‘Access to Work’ funding for creatives.
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Virtual Assistant + Social Media Manager
Laura is a Manchester born actress and vocal coach with over a decade experience working in the creative sector.
Alongside performing & teaching, Laura is a self-confessed Instagram addict, which ultimately led to her interest and passion in social media management! Laura loves to help small creative businesses take the stress out of their online marketing and work with them to build their online presence in a simple and effective way.
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Virtual Assistant
Amelia is an American from upstate NY that has found herself living and working in London! Graduating (too many) years ago with a Musical Theatre degree, she has performed across the US and even Tokyo, Japan, where she met Riten Founder, Hayley.
Personal Assisting, Administrative Organization, Customer Service, and Events & Project Management “Survival jobs” throughout the years have well-placed Amelia as a VA. With ever-changing schedules and demands, she enjoys working with creatives who need an extra hand keeping track of the big picture as well as the small details!
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Virtual Assistant + Social Media Manager
Megan brings a down-to-earth yet friendly approach to VAing. With a background in performing arts and a knack for keeping things organized, she seamlessly transitioned into the virtual world to balance her life between the UK and Norway.
Having supported over 60 clients, Megan excels in administrative tasks and has a flair for social media management. Drawing from her diverse expertise, she creatively leverages various platforms to boost brands, cultivate communities, and spark meaningful interactions.
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Virtual Assistant
Liv is a writer and currently has two musicals in development. During the pandemic she started working at an AI audiobook start up and soon became Production Manager, overseeing a team of 25 people.
She joined Riten in the summer of 2024 and has jumped straight in, creating Pitch Packs for events companies and being Access to Work support for a client with ADHD.
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Virtual Assistant
Emily trained in Musical theatre in London and shortly after graduating formed an entertainment company which she co-directed for ten years. As well as performing for the company she would liaise with clients to create the perfect bespoke entertainment for their events; securing bookings, dealing with contracts and managing her team of performers.
She loves a chat on the phone and prides herself on being communicative and personable. Working with creatives is the cherry on the cake for her!
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